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The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe

Jemima Rodrigues

Jemima Rodrigues

Master of Business Administration, Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 58, LT-44248 KaunasLithuania
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Rodrigues, Jemima
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Lina Pilelienė

Lina Pilelienė

Professor at Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 52, LT-44248 KaunasLithuania
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Pilelienė, Lina
  
Aug 06, 2025
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Published Online: Aug 06, 2025
Page range: 71 - 84
Received: Jan 30, 2025
Accepted: May 30, 2025
DOI: https://doi.org/10.2478/mosr-2024-0012
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© 2024 Jemima Rodrigues et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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