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Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
Open Access
The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation
Viktorija Kundrotaitė
Viktorija Kundrotaitė
Master in Marketing, Faculty of Economics and Management, Vytautas Magnus University
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Kundrotaitė, Viktorija
and
Miglė Šontaitė-Petkevičienė
Miglė Šontaitė-Petkevičienė
PhD, associate professor at Vytautas Magnus University, Faculty of Economics and Management
Lithuania
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Šontaitė-Petkevičienė, Miglė
Aug 06, 2025
Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
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Published Online:
Aug 06, 2025
Page range:
51 - 70
Received:
Jan 30, 2025
Accepted:
May 30, 2025
DOI:
https://doi.org/10.2478/mosr-2024-0011
Keywords
emotional content
,
digital communication
,
charitable foundation
,
consumer behaviour
© 2024 Viktorija Kundrotaitė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
