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Journals
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
Open Access
Guidelines for the Formation of the Value Proposition of Inbound Medical Tourism: The Case of Lithuania
Ieva Matulevičiūtė
Ieva Matulevičiūtė
Faculty of Economics and Management, Vytautas Magnus University
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Matulevičiūtė, Ieva
and
Asta Kyguolienė
Asta Kyguolienė
associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
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Kyguolienė, Asta
Mar 30, 2024
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
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Published Online:
Mar 30, 2024
Page range:
67 - 85
Received:
Nov 05, 2023
Accepted:
Dec 20, 2023
DOI:
https://doi.org/10.2478/mosr-2023-0013
Keywords
inbound medical tourism
,
inbound medical tourism services
,
value elements
,
value proposition
© 2023 Ieva Matulevičiūtė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
