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Journals
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
Open Access
Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives
Asta Kyguolienė
Asta Kyguolienė
and
Gabrielė Juknė
Gabrielė Juknė
| Mar 30, 2024
Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
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Published Online:
Mar 30, 2024
Page range:
32 - 49
Received:
Oct 10, 2023
Accepted:
Dec 20, 2023
DOI:
https://doi.org/10.2478/mosr-2023-0011
Keywords
direct marketing
,
personal selling
,
marketing tools
,
medical representative
,
healthcare professional
© 2023 Asta Kyguolienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Asta Kyguolienė
associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University,
Gabrielė Juknė
Vytautas Magnus University