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Management of Organizations: Systematic Research
Volume 89 (2023): Issue 1 (June 2023)
Open Access
Country Logotype Visual Attractiveness: Eye-Tracking-Based Model
Viktorija Grigaliūnaitė
Viktorija Grigaliūnaitė
PhD, associate professor at the Faculty of Economics and Management, Vytautas Magnus University
Lithuania
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Grigaliūnaitė, Viktorija
and
Lina Pilelienė
Lina Pilelienė
Professor at the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Pilelienė, Lina
Sep 28, 2023
Management of Organizations: Systematic Research
Volume 89 (2023): Issue 1 (June 2023)
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Published Online:
Sep 28, 2023
Page range:
15 - 29
Received:
Mar 16, 2023
Accepted:
Aug 20, 2023
DOI:
https://doi.org/10.2478/mosr-2023-0003
Keywords
country logotype
,
eye-tracking
,
visual attention
© 2023 Viktorija Grigaliūnaitė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
