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Journals
Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
Open Access
Religion and Cult Elements Integration in Marketing Activities Guide
Justinas KISIELIAUSKAS
Justinas KISIELIAUSKAS
Justinas KISIELIAUSKAS – PhD, associate professor at Economics Department, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University
Kaunas,
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KISIELIAUSKAS, Justinas
and
Monika MILERYTĖ
Monika MILERYTĖ
Monika MILERYTĖ – MBA Vytautas Magnus University, Faculty of Economics and Management
Kaunas,
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MILERYTĖ, Monika
Mar 07, 2023
Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
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Published Online:
Mar 07, 2023
Page range:
101 - 120
Received:
Jun 15, 2022
Accepted:
Dec 20, 2022
DOI:
https://doi.org/10.2478/mosr-2022-0015
Keywords
emotional connection
,
consumer loyalty
,
cult
,
marketing
,
religion
,
brand
© 2022 Justinas KISIELIAUSKAS et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
