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Journals
Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
Open Access
Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
Asta KYGUOLIENĖ
Asta KYGUOLIENĖ
Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University
Kaunas,
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KYGUOLIENĖ, Asta
and
Reda BRAZIULYTĖ
Reda BRAZIULYTĖ
Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus University
Kaunas,
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BRAZIULYTĖ, Reda
Mar 07, 2023
Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
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Published Online:
Mar 07, 2023
Page range:
85 - 100
Received:
Sep 10, 2022
Accepted:
Dec 20, 2022
DOI:
https://doi.org/10.2478/mosr-2022-0014
Keywords
augmented reality
,
product packaging
,
AIDA
© 2022 Asta KYGUOLIENĖ et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
