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Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions

Khalil ISRAFILZADE

Khalil ISRAFILZADE

Khalil ISRAFILZADE – PhD, lecturer at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas,
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ISRAFILZADE, Khalil
 and 
Sakina BAGHIROVA

Sakina BAGHIROVA

Sakina BAGHIROVA – Master of Marketing and International Commerce, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas,
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BAGHIROVA, Sakina
  
Mar 07, 2023
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Published Online: Mar 07, 2023
Page range: 69 - 84
Received: Jun 05, 2022
Accepted: Dec 20, 2022
DOI: https://doi.org/10.2478/mosr-2022-0013
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© 2022 Khalil ISRAFILZADE et al. published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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