<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.</p>
</abstract>

The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.

Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

professor at the Faculty of Economics and Management, Marketing Department

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with...

Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Published Online: Oct 18, 2022

Page range: 43 - 66

Received: Mar 17, 2022

Accepted: Aug 10, 2022

DOI: https://doi.org/10.2478/mosr-2022-0003

Keywords
an attitude, attitude formation, attitude formation components, consumer attitudes, health behavior

© 2022 Arvydas Petras Bakanauskas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Published Online: Oct 18, 2022

Page range: 43 - 66

Received: Mar 17, 2022

Accepted: Aug 10, 2022

DOI: https://doi.org/10.2478/mosr-2022-0003

Keywordsan attitude, attitude formation, attitude formation components, consumer attitudes, health behavior

© 2022 Arvydas Petras Bakanauskas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
an attitude, attitude formation, attitude formation components, consumer attitudes, health behavior