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Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
Open Access
Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation
Cristina-Andreea Nicolae
Cristina-Andreea Nicolae
Bucharest University of Economic Studies
Bucharest, Romania
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Nicolae, Cristina-Andreea
Jul 13, 2024
Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
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Published Online:
Jul 13, 2024
Page range:
362 - 381
DOI:
https://doi.org/10.2478/mmcks-2024-0016
Keywords
sustainable purchasing behavior
,
green consumer profile
,
ecological awareness
,
green marketing
,
organic products
© 2024 Cristina-Andreea Nicolae, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
