Open Access

Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia

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and

Margaretha Pink Berlianto

Berlianto, Margaretha Pink

Jul 13, 2024

Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia's Cover Image

Management & Marketing

Volume 19 (2024): Issue 2 (June 2024)

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Published Online: Jul 13, 2024

Page range: 211 - 232

DOI: https://doi.org/10.2478/mmcks-2024-0010

Keywords
Positive EWOM, experience quality, inspirational value, non-formal music course, digital marketing, consumption value

© 2024 Teddy Purnama et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Purnama, Teddy

Pelita Harapan UniversityTangerang, Indonesia

Antonio, Ferdi

Pelita Harapan UniversityTangerang, Indonesia

Berlianto, Margaretha Pink

Pelita Harapan UniversityTangerang, Indonesia

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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