Open Access

Resistance to technological innovation and brand equity in the banking sector

Campo Elías López-Rodríguez

Campo Elías López-Rodríguez

Corporación Universitaria Minuto de Dios - UNIMINUTO, BogotáColombia
Search for this author on
Sciendo|Google Scholar
López-Rodríguez, Campo Elías
, 
Marithza Sandoval-Escobar

Marithza Sandoval-Escobar

Fundación Universitaria Konrad LorenzBogotá, Colombia
Search for this author on
Sciendo|Google Scholar
Sandoval-Escobar, Marithza
 and 
José Andrés Sepúlveda Maldonado

José Andrés Sepúlveda Maldonado

Universidad de la FronteraTemuco, Chile
Search for this author on
Sciendo|Google Scholar
Maldonado, José Andrés Sepúlveda
  
Mar 29, 2024
Resistance to technological innovation and brand equity in the banking sector's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Mar 29, 2024
Page range: 93 - 112
DOI: https://doi.org/10.2478/mmcks-2024-0006
Keywords
© 2024 Campo Elías López-Rodríguez et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
López-Rodríguez, Campo Elías
Corporación Universitaria Minuto de Dios - UNIMINUTO, BogotáColombia
Sandoval-Escobar, Marithza
Fundación Universitaria Konrad LorenzBogotá, Colombia
Maldonado, José Andrés Sepúlveda
Universidad de la FronteraTemuco, Chile
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
Journal RSS Feed