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Management & Marketing
Volume 18 (2023): Issue s1 (December 2023)
Open Access
Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
Ishtiaq Ahmed Malik
Ishtiaq Ahmed Malik
,
Muhammad Ali Raza
Muhammad Ali Raza
,
Noor Ul Hadi
Noor Ul Hadi
,
Mahwish J. Khan
Mahwish J. Khan
and
Farhina Hameed
Farhina Hameed
| Dec 18, 2023
Management & Marketing
Volume 18 (2023): Issue s1 (December 2023)
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Published Online:
Dec 18, 2023
Page range:
474 - 495
DOI:
https://doi.org/10.2478/mmcks-2023-0026
Keywords
Social commerce construct
,
cognitive attitude
,
affective attitude
,
purchase intention
,
social commerce
© 2023 Ishtiaq Ahmed Malik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ishtiaq Ahmed Malik
IQRA University, Chak Shahzad Campus
Islamabad, Pakistan
Muhammad Ali Raza
COMSATS University,
Islamabad, Pakistan
Noor Ul Hadi
Prince Muhammad Bin Fahd University,
Dhahran, Saudi Arabia
Mahwish J. Khan
IQRA University, Islamabad Campus
Islamabad, Pakistan
Farhina Hameed
National University of Modern Languages,
Islamabad, Pakistan