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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Ishtiaq Ahmed Malik

Ishtiaq Ahmed Malik

IQRA University, Chak Shahzad CampusIslamabad, Pakistan
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Malik, Ishtiaq Ahmed
, 
Muhammad Ali Raza

Muhammad Ali Raza

COMSATS UniversityIslamabad, Pakistan
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Raza, Muhammad Ali
, 
Noor Ul Hadi

Noor Ul Hadi

Prince Muhammad Bin Fahd UniversityDhahran, Saudi Arabia
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Hadi, Noor Ul
, 
Mahwish J. Khan

Mahwish J. Khan

IQRA University, Islamabad CampusIslamabad, Pakistan
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Khan, Mahwish J.
 and 
Farhina Hameed

Farhina Hameed

National University of Modern LanguagesIslamabad, Pakistan
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Hameed, Farhina
  
Dec 18, 2023
Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges's Cover Image
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Published Online: Dec 18, 2023
Page range: 474 - 495
DOI: https://doi.org/10.2478/mmcks-2023-0026
Keywords
© 2023 Ishtiaq Ahmed Malik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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