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Management & Marketing
Volume 17 (2022): Issue 3 (September 2022)
Open Access
The appeals and level of involvement influencing purchasing decision
Kateřina Matušínská
Kateřina Matušínská
Silesian University in Opava
The Czech Republic
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Matušínská, Kateřina
and
Michal Stoklasa
Michal Stoklasa
Silesian University in Opava
The Czech Republic
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Stoklasa, Michal
Oct 13, 2022
Management & Marketing
Volume 17 (2022): Issue 3 (September 2022)
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Published Online:
Oct 13, 2022
Page range:
234 - 254
DOI:
https://doi.org/10.2478/mmcks-2022-0013
Keywords
Foote-Cone-Belding (FCB) model
,
emotion
,
rationality
,
involvement theory
,
purchasing decision process
,
marketing
© 2022 Kateřina Matušínská et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
