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Journals
Management & Marketing
Volume 17 (2022): Issue 2 (June 2022)
Open Access
Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana
Cleophas Attor
Cleophas Attor
,
Abdul Bashiru Jibril
Abdul Bashiru Jibril
,
John Amoah
John Amoah
and
Miloslava Chovancova
Miloslava Chovancova
| Jul 12, 2022
Management & Marketing
Volume 17 (2022): Issue 2 (June 2022)
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Published Online:
Jul 12, 2022
Page range:
156 - 177
DOI:
https://doi.org/10.2478/mmcks-2022-0009
Keywords
Innovative marketing
,
Brand Personality
,
Customer
,
buying decision
,
subscribers
,
Telecommunication Industry
,
Ghana
© 2022 Cleophas Attor et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Cleophas Attor
Faculty of Management and Economics, Tomas Bata University in Zlin
Czech Republic
Abdul Bashiru Jibril
Rabat Business School, International University of Rabat
Rabat-Sale, Morocco
John Amoah
Faculty of Management and Economics, Tomas Bata University in Zlin, Takoradi Technical University
Miloslava Chovancova
Faculty of Management and Economics, Tomas Bata University in Zlin
Czech Republic