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Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam

Thuy Dam Luong Hoang

Hoang, Thuy Dam Luong

and

Huy Khanh Nguyen

Nguyen, Huy Khanh

Jul 12, 2022

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam's Cover Image

Management & Marketing

Volume 17 (2022): Issue 2 (June 2022)

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Published Online: Jul 12, 2022

Page range: 98 - 119

DOI: https://doi.org/10.2478/mmcks-2022-0006

Keywords
E-commerce adoption, innovation, TOE framework, small and medium-sized enterprises, COVID-19 pandemic

© 2022 Thuy Dam Luong Hoang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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