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Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
Open Access
The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
Pedro Ferreira
Pedro Ferreira
,
Sílvia Faria
Sílvia Faria
and
Carla Gabriel
Carla Gabriel
| Apr 10, 2022
Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
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Published Online:
Apr 10, 2022
Page range:
1 - 14
DOI:
https://doi.org/10.2478/mmcks-2022-0001
Keywords
brand experience
,
brand love
,
brand equity
,
retail
,
fashion
© 2022 Pedro Ferreira et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Pedro Ferreira
University Portucalense and REMIT,
Porto, Portugal
Sílvia Faria
University Portucalense and REMIT,
Porto, Portugal
Carla Gabriel
Instituto Superior Miguel Torga
Coimbra, Portugal