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Journals
Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
Open Access
Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm
John Amoah
John Amoah
,
Felix Nutakor
Felix Nutakor
,
Jinke Li
Jinke Li
,
Abdul Bashiru Jibril
Abdul Bashiru Jibril
,
Benjamin Sanful
Benjamin Sanful
and
Michael Amponsah Odei
Michael Amponsah Odei
| Dec 30, 2021
Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
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Published Online:
Dec 30, 2021
Page range:
387 - 406
DOI:
https://doi.org/10.2478/mmcks-2021-0023
Keywords
Social media
,
financial industry
,
small- and medium-sized enterprises (SMEs)
,
emerging market
,
low digitalized economy
,
Ghana
© 2020 John Amoah et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
John Amoah
Tomas Bata University in Zlin, Takoradi Technical University,
Zlin
Felix Nutakor
School of Business Qingdao University
China
Jinke Li
School of Business Qingdao University
China
Abdul Bashiru Jibril
International University of Rabat,
Rabat, Morocco
Benjamin Sanful
Liaoning University,
China
Michael Amponsah Odei
Tomas Bata University in Zlin,
Zlin