Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm

Published Online: Dec 30, 2021

Page range: 387 - 406

DOI: https://doi.org/10.2478/mmcks-2021-0023

Keywords

Social media, financial industry, small- and medium-sized enterprises (SMEs), emerging market, low digitalized economy, Ghana

© 2020 John Amoah et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.