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Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
Open Access
Consumer engagement in value co-creation within virtual video game communities
Fouad El Afi
Fouad El Afi
Hassan first University of Settat
Morocco
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Afi, Fouad El
and
Smail Ouiddad
Smail Ouiddad
Hassan first University of Settat
Morocco
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Sciendo
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Ouiddad, Smail
Dec 30, 2021
Management & Marketing
Volume 16 (2021): Issue 4 (December 2021)
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Published Online:
Dec 30, 2021
Page range:
370 - 386
DOI:
https://doi.org/10.2478/mmcks-2021-0022
Keywords
Consumer engagement
,
Value co-creation
,
Motivations
,
Loyalty
,
Virtual communities
,
Video games
© 2020 Fouad El Afi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
