<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand.</p>
</abstract>

The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand.

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main...

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

Published Online: Oct 01, 2021

Page range: 286 - 299

DOI: https://doi.org/10.2478/mmcks-2021-0017

Keywords
healthcare service provider, LinkedIn, professional social network, social media platforms

© 2021 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

Published Online: Oct 01, 2021

Page range: 286 - 299

DOI: https://doi.org/10.2478/mmcks-2021-0017

Keywordshealthcare service provider, LinkedIn, professional social network, social media platforms

© 2021 Jiří Bejtkovský, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
healthcare service provider, LinkedIn, professional social network, social media platforms