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Journals
Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
Open Access
Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing
Zia Khalid
Zia Khalid
and
Noor Ul Hadi
Noor Ul Hadi
| Oct 01, 2021
Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
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Published Online:
Oct 01, 2021
Page range:
228 - 245
DOI:
https://doi.org/10.2478/mmcks-2021-0014
Keywords
Internal marketing
,
opportunity development
,
feedback
,
informational justice
,
internal market research
,
training
© 2021 Zia Khalid et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Zia Khalid
MUST Business School Mirpur University of Science & Technology
Noor Ul Hadi
College of Business Administration Prince Mohammad Bin Fahd University
Saudi Arabia