Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management & Marketing
Volume 16 (2021): Issue 1 (March 2021)
Open Access
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach
John Amoah
John Amoah
,
Jaroslav Belás
Jaroslav Belás
,
Khurram Ajaz Khan
Khurram Ajaz Khan
and
Zdenko Metzker
Zdenko Metzker
| Apr 18, 2021
Management & Marketing
Volume 16 (2021): Issue 1 (March 2021)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Apr 18, 2021
Page range:
26 - 46
DOI:
https://doi.org/10.2478/mmcks-2021-0003
Keywords
Sustainability
,
small and medium-sized enterprises (SMEs)
,
Social media
,
Strategic Advertising Tool
,
Ghana
© 2021 John Amoah et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
John Amoah
Faculty of Management and Economics, Tomas Bata University in Zlin
Jaroslav Belás
Faculty of Management and Economics, Tomas Bata University in Zlin
Khurram Ajaz Khan
Faculty of Management and Economics, Tomas Bata University in Zlin
Zdenko Metzker
Faculty of Management and Economics, Tomas Bata University in Zlin