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The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia

Edi Purwanto

Edi Purwanto

Pembangunan Jaya University, Management & Science UniversityShah Alam,
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Purwanto, Edi
, 
July Deviny

July Deviny

Bunda Mulia UniversityJakarta, Indonesia
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Deviny, July
 and 
Ahmed M. Mutahar

Ahmed M. Mutahar

Management and Science UniversityMalaysia
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Mutahar, Ahmed M.
  
Jun 30, 2020
The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia's Cover Image
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Published Online: Jun 30, 2020
Page range: 255 - 274
DOI: https://doi.org/10.2478/mmcks-2020-0016
Keywords
© 2020 Edi Purwanto et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
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Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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