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Management & Marketing
Volume 13 (2018): Issue 4 (December 2018)
Open Access
Technology acceptance model in e-commerce segment
Igor Fedorko
Igor Fedorko
University of Prešov
Prešov,
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Fedorko, Igor
,
Radovan Bacik
Radovan Bacik
University of Prešov
Prešov,
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Bacik, Radovan
and
Beata Gavurova
Beata Gavurova
Research and Innovation Centre Bioinformatics, TECHNICOM, Faculty of Economics, Technical University of Košice
Kosice,
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Gavurova, Beata
Jan 25, 2019
Management & Marketing
Volume 13 (2018): Issue 4 (December 2018)
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Published Online:
Jan 25, 2019
Page range:
1242 - 1256
DOI:
https://doi.org/10.2478/mmcks-2018-0034
Keywords
TAM
,
consumer behavior
,
e-commerce
,
user experience
© 2018 Igor Fedorko et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
