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Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
Open Access
Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores
Ishfaq Hussain Bhat
Ishfaq Hussain Bhat
University of Hyderabad
Hyderabad, India
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Bhat, Ishfaq Hussain
and
Sapna Singh
Sapna Singh
University of Hyderabad
Hyderabad, India
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Singh, Sapna
Mar 20, 2018
Management & Marketing
Volume 13 (2018): Issue 1 (March 2018)
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Published Online:
Mar 20, 2018
Page range:
748 - 760
DOI:
https://doi.org/10.2478/mmcks-2018-0003
Keywords
Store Loyalty
,
Private Label
,
Shopping Value
,
Utilitarian Value
,
Hedonic value
© 2018 Ishfaq Hussain Bhat et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
