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Malaysian Journal of Halal Research
Volume 5 (2022): Issue 1 (June 2022)
Open Access
The Advertising Approach Differentiation of Indonesia’s Halal Toothpaste Products
Mohammad Ichsan Rasyid
Mohammad Ichsan Rasyid
| Sep 02, 2022
Malaysian Journal of Halal Research
Volume 5 (2022): Issue 1 (June 2022)
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Published Online:
Sep 02, 2022
Page range:
1 - 5
DOI:
https://doi.org/10.2478/mjhr-2022-0001
Keywords
Advertising Strategy
,
Advertising Message
,
Halal Advertising Campaign
,
Halal Product
,
Elaboration Likelihood Model
© 2022 Mohammad Ichsan Rasyid, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.