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Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale

Ireneusz P. Rutkowski

Ireneusz P. Rutkowski

Poznań University of Economics, Institute of ManagementPoznań, Poland
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Rutkowski, Ireneusz P.
  
Mar 28, 2025
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Article Category: Research Article
Published Online: Mar 28, 2025
Page range: 39 - 55
Received: Nov 23, 2023
Accepted: Dec 19, 2024
DOI: https://doi.org/10.2478/minib-2025-0003
Keywords
© 2025 Ireneusz P. Rutkowski, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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