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Marketing of Scientific and Research Organizations
Volume 54 (2024): Issue 4 (December 2024)
Open Access
Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland
Magdalena Ankiel
Magdalena Ankiel
Poznań University of Economics and Business
Poznań, Poland
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Ankiel, Magdalena
and
Anna Kuczyńska
Anna Kuczyńska
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Kuczyńska, Anna
Dec 30, 2024
Marketing of Scientific and Research Organizations
Volume 54 (2024): Issue 4 (December 2024)
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Article Category:
research article
Published Online:
Dec 30, 2024
Page range:
91 - 109
Received:
Oct 16, 2024
Accepted:
Nov 18, 2024
DOI:
https://doi.org/10.2478/minib-2024-0023
Keywords
innovation
,
innovative technologies
,
aesthetic medicine
,
satisfaction
,
innovative aesthetic medicine services
,
aesthetic medicine services in Poland
,
medical service
,
consumer behaviour
,
Net Promoter Score technique
© 2024 Magdalena Ankiel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Ankiel, Magdalena
Poznań University of Economics and Business
Poznań, Poland
Kuczyńska, Anna