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Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
Open Access
How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach
Ryszard Kłeczek
Ryszard Kłeczek
Wroclaw University of Economics and Business
Wrocław, Poland
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Kłeczek, Ryszard
,
Mirosława Pluta-Olearnik
Mirosława Pluta-Olearnik
Wroclaw University of Economics and Business
Wrocław, Poland
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Pluta-Olearnik, Mirosława
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Anetta Pukas
Anetta Pukas
Wroclaw University of Economics and Business
Wrocław, Poland
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Pukas, Anetta
Jun 25, 2024
Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
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Article Category:
Research Article
Published Online:
Jun 25, 2024
Page range:
1 - 24
Received:
Aug 24, 2023
Accepted:
Mar 27, 2024
DOI:
https://doi.org/10.2478/minib-2024-0007
Keywords
digital-based service offers
,
Theory of Social Practices (TSP)
,
commuter practices
,
modalities
© 2024 Ryszard Kłeczek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Kłeczek, Ryszard
Wroclaw University of Economics and Business
Wrocław, Poland
Pluta-Olearnik, Mirosława
Wroclaw University of Economics and Business
Wrocław, Poland
Pukas, Anetta
Wroclaw University of Economics and Business
Wrocław, Poland