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The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach

Mirosława Pluta-Olearnik

Mirosława Pluta-Olearnik

Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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Pluta-Olearnik, Mirosława
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Patrycja Szulga

Patrycja Szulga

Wroclaw University of Economics and BusinessWrocław, Poland
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Szulga, Patrycja
  
Jul 23, 2022
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Published Online: Jul 23, 2022
Page range: 87 - 104
DOI: https://doi.org/10.2478/minib-2022-0010
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© 2022 Mirosława Pluta-Olearnik et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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