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Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Magda Stachowiak-Krzyżan

Magda Stachowiak-Krzyżan

Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing alPoznań, Poland
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Stachowiak-Krzyżan, Magda
  
Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 115 - 136
DOI: https://doi.org/10.2478/minib-2021-0017
Keywords
© 2021 Magda Stachowiak-Krzyżan, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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