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Journals
Marketing of Scientific and Research Organizations
Volume 39 (2021): Issue 1 (March 2021)
Open Access
Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
Chui Seong Lim
Chui Seong Lim
,
Kay Tze Hong
Kay Tze Hong
,
Siew Chin Wong
Siew Chin Wong
and
Louisa Hew Wei Yee
Louisa Hew Wei Yee
| Mar 30, 2021
Marketing of Scientific and Research Organizations
Volume 39 (2021): Issue 1 (March 2021)
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Published Online:
Mar 30, 2021
Page range:
67 - 92
DOI:
https://doi.org/10.2478/minib-2021-0004
Keywords
Country of Manufacture
,
Brand Awareness
,
Interaction
,
Low Involvement Product
,
Importance and Performance Matrix (IPMA)
© 2021 Chui Seong Lim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Chui Seong Lim
Faculty of Business, Economics and Accounting and Economic HELP University
Malaysia
Kay Tze Hong
Faculty of Business and Law, School of Management and Marketing Taylor’s University
Selangor
Siew Chin Wong
Faculty of Business, Economics and Accounting and Economic HELP University
Louisa Hew Wei Yee
Faculty of Business, Economics and Accounting and Economic HELP University