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Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims


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Krystyna Gutkowska
Professor, PhD, DSc Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition SciencesWarsaw, Poland
Jacek Czarnecki
PhD, Eng.Warsaw University of Life Sciences (SGGW-WULS), Department of Food Market and Consumer Research, Institute of Human Nutrition SciencesWarsaw, Poland