<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting and recycling of waste. On the other hand, the customers of both countries should be more strongly encouraged to reduce the consumption of water, electricity and natural gas when preparing meals. Less than half of all respondents declared such behaviour.</p></abstract>

The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting and recycling of waste. On the other hand, the customers of both countries should be more strongly encouraged to reduce the consumption of water, electricity and natural gas when preparing meals. Less than half of all respondents declared such behaviour.

Consumers Towards Sustainable Food Consumption

Faculty of Economics, Department of Market and Consumption

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Consumers Towards Sustainable Food Consumption"}

The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at...

Consumers Towards Sustainable Food Consumption

Published Online: Jul 09, 2020

Page range: 19 - 30

DOI: https://doi.org/10.2478/minib-2020-0014

Keywords
consumer behaviour, sustainable consumption, food market, marketing, Poland, Slovakia

© 2020 Grzegorz Maciejewski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Consumers Towards Sustainable Food Consumption

Published Online: Jul 09, 2020

Page range: 19 - 30

DOI: https://doi.org/10.2478/minib-2020-0014

Keywordsconsumer behaviour, sustainable consumption, food market, marketing, Poland, Slovakia

© 2020 Grzegorz Maciejewski, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
consumer behaviour, sustainable consumption, food market, marketing, Poland, Slovakia