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Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?

Oct 07, 2019

Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?'s Cover Image

Marketing of Scientific and Research Organizations

Volume 33 (2019): Issue 3 (September 2019)

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Published Online: Oct 07, 2019

Page range: 53 - 69

DOI: https://doi.org/10.2478/minib-2019-0043

Keywords
virtual reality, augmented reality, 3D visualization, marketing communication

© 2019 Anna Szymczak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Szymczak, Anna

University of Lodz

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research

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