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Journals
Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
Open Access
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm
Daniel Adrian Doss
Daniel Adrian Doss
,
Russ Henley
Russ Henley
,
Qiuqi Hong
Qiuqi Hong
and
Trey Pickett
Trey Pickett
| Oct 07, 2019
Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
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Published Online:
Oct 07, 2019
Page range:
1 - 26
DOI:
https://doi.org/10.2478/minib-2019-0028
Keywords
capability maturity model
,
CMM
,
maturity model
,
process improvement
,
process maturity
,
quality management
© 2019 Daniel Adrian Doss et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Daniel Adrian Doss
University of West Alabama,
Russ Henley
University of West Alabama,
Qiuqi Hong
Guangzhou College of Technology and Business, International Educational College
Guangdong, China
Trey Pickett
University of West Alabama,