The use of Social Media by Young Consumers in Purchasing Processes

Published Online: Oct 07, 2019

Page range: 84 - 108

DOI: https://doi.org/10.2478/minib-2019-0014

Keywords

social media, consumer behaviour, young consumers, generation Z, marketing communication

© 2019 Magda Stachowiak-Krzyżan, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.