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<p>The imperative of decarbonisation represents a great challenge for the tourist accommodation sector. This article examines the adoption of renewable energy innovations in the tourist accommodation sector of Portugal. The analysis focuses on one of the most known tourist accommodation products in the Portuguese countryside: Tourism in Rural Areas (TER). Drawing from two complementary e-mail-based surveys conducted with TER owners/managers, the results of the study show that there is a substantial gap between their positive perceptions of renewables and levels of renewable energy innovations adoption. The reasons pinpointed relate to unfavourable market factors and to institutional, legal, regulatory, or administrative hurdles. In addition, except for geographical location, the characteristics of the units and respondents had no significant influence on adoption.</p>
</abstract>

The imperative of decarbonisation represents a great challenge for the tourist accommodation sector. This article examines the adoption of renewable energy innovations in the tourist accommodation sector of Portugal. The analysis focuses on one of the most known tourist accommodation products in the Portuguese countryside: Tourism in Rural Areas (TER). Drawing from two complementary e-mail-based surveys conducted with TER owners/managers, the results of the study show that there is a substantial gap between their positive perceptions of renewables and levels of renewable energy innovations adoption. The reasons pinpointed relate to unfavourable market factors and to institutional, legal, regulatory, or administrative hurdles. In addition, except for geographical location, the characteristics of the units and respondents had no significant influence on adoption.

Adoption of renewable energy innovations in the Portuguese rural tourist accommodation sector

New University of Lisbon (CRIA NOVA FCSH)

Moravian Geographical Reports

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The imperative of decarbonisation represents a great challenge for the tourist accommodation sector. This article examines the adoption of renewable energy...

Adoption of renewable energy innovations in the Portuguese rural tourist accommodation sector

Published Online: Apr 13, 2022

Page range: 22 - 33

Received: Aug 24, 2021

Accepted: Mar 05, 2022

DOI: https://doi.org/10.2478/mgr-2022-0002

Keywords
renewable energy innovation, tourist accommodation, drivers, barriers, rural areas, Portugal

© 2022 Luís Silva, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Adoption of renewable energy innovations in the Portuguese rural tourist accommodation sector

Published Online: Apr 13, 2022

Page range: 22 - 33

Received: Aug 24, 2021

Accepted: Mar 05, 2022

DOI: https://doi.org/10.2478/mgr-2022-0002

Keywordsrenewable energy innovation, tourist accommodation, drivers, barriers, rural areas, Portugal

© 2022 Luís Silva, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
renewable energy innovation, tourist accommodation, drivers, barriers, rural areas, Portugal