Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe

Published Online: Oct 08, 2021

Page range: 168 - 183

Received: Dec 05, 2020

Accepted: May 10, 2021

DOI: https://doi.org/10.2478/mgr-2021-0013

Keywords

acquisitions, brewing industry, globalisation, regional branding, spatial identity, Europe

© 2021 Jiří Hasman et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.