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Journals
Journal of the Music and Entertainment Industry Educators Association
Volume 24 (2024): Issue 1 (December 2024)
Open Access
Herd Behavior and Harm: How Negative Online Reviews Affect Independent Music Venues
Stan Renard
Stan Renard
The University of Oklahoma
Oklahoma, USA
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Renard, Stan
Feb 03, 2025
Journal of the Music and Entertainment Industry Educators Association
Volume 24 (2024): Issue 1 (December 2024)
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Article Category:
Research Article
Published Online:
Feb 03, 2025
Page range:
22 - 36
DOI:
https://doi.org/10.2478/meiea-2024-0002
Keywords
online reviews
,
independent music venues
,
herd behavior
,
music and noise
,
social proof theory
© 2024 Stan Renard, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
