Open Access

An Inside-out Model of Retail SME Brand Orientation for an Emerging Market

Johannes WIID

Johannes WIID

University of South AfricaPretoria, ZA
Orcid profile
Search for this author on
Sciendo|Google Scholar
WIID, Johannes
, 
Michael CANT

Michael CANT

University of South AfricaPretoria, ZA
Orcid profile
Search for this author on
Sciendo|Google Scholar
CANT, Michael
 and 
Belinda SENOOANE

Belinda SENOOANE

University of South AfricaPretoria, ZA
Orcid profile
Search for this author on
Sciendo|Google Scholar
SENOOANE, Belinda
  
Mar 25, 2025
An Inside-out Model of Retail SME Brand Orientation for an Emerging Market's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Mar 25, 2025
Page range: 1 - 19
Received: Oct 03, 2024
Accepted: Feb 10, 2025
DOI: https://doi.org/10.2478/mdke-2025-0001
Keywords
© 2025 Johannes WIID et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Macroecomics, Business Management, Business Management, other, Social Sciences, Sociology, Labor, Trade Unions, Sociology of Economy, Organizations, and Industry
Journal RSS Feed