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Journals
Management Dynamics in the Knowledge Economy
Volume 11 (2023): Issue 4 (December 2023)
Open Access
Customer Relationship Management. Websites Analysis of the Top Ten Consumer Goods Companies
Alexandru Ioan Rîpa
Alexandru Ioan Rîpa
and
Luminița Nicolescu
Luminița Nicolescu
| Jan 01, 2024
Management Dynamics in the Knowledge Economy
Volume 11 (2023): Issue 4 (December 2023)
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Published Online:
Jan 01, 2024
Page range:
352 - 371
Received:
Aug 02, 2023
Accepted:
Sep 21, 2023
DOI:
https://doi.org/10.2478/mdke-2023-0022
Keywords
customer relationship management (CRM)
,
CRM dimensions
,
consumer goods
,
web analysis
© 2023 Alexandru Ioan Rîpa et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Alexandru Ioan Rîpa
Bucharest University of Economic Studies,
Bucharest, RO
Luminița Nicolescu
Bucharest University of Economic Studies,
Bucharest, RO