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Journals
Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
Open Access
Innovation in the Book Market Retail. Preferences Among Romanian Readers
Adina Saniuta
Adina Saniuta
National University of Political Studies and Public Administration (SNSPA)
Bucharest, RO
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Saniuta, Adina
,
Alexandra Zbuchea
Alexandra Zbuchea
National University of Political Studies and Public Administration (SNSPA)
Bucharest, RO
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Zbuchea, Alexandra
and
Bogdan Hrib
Bogdan Hrib
National University of Political Studies and Public Administration (SNSPA), Doctoral School of Bucharest University of Economic Studies
Bucharest,
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Hrib, Bogdan
Jun 16, 2022
Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
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Published Online:
Jun 16, 2022
Page range:
179 - 209
Received:
Apr 12, 2022
Accepted:
Jun 02, 2022
DOI:
https://doi.org/10.2478/mdke-2022-0013
Keywords
book industry
,
book market retail
,
innovation
,
readers’
,
preferences
,
Romanian readers
© 2022 Adina Saniuta et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.