<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores.</p>
</abstract>

Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation. The book market faces new challenges, mainly related to the shifting behaviour of readers. Innovation might be perceived as a path towards differentiation, attaining competitive advantage, and market success. Understanding the preferences of the readers and knowing the retail innovation trends could help all the decision-making actors of the book market adapt better to the dynamics of contemporary society and the business environment. The present paper aims at identifying the preferences of Romanian readers regarding the innovations employed in the book market retail. To gather the data, we applied an online questionnaire to a sample of 486 respondents from Romania. The main conclusion of the study underlines that the consumers are not necessarily sensitive to technological innovation or an innovative format of the stores but are highly sensitive to the atmosphere in the bookstores and to the special offers of the bookstores.

Innovation in the Book Market Retail. Preferences Among Romanian Readers

alexandra.zbuchea@facultateademanagement.ro

National University of Political Studies and Public Administration (SNSPA)

Doctoral School of Bucharest University of Economic Studies

Management Dynamics in the Knowledge Economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Innovation in the Book Market Retail. Preferences Among Romanian Readers"}

Today’s dynamic business environment forces companies to differentiate more than ever and focus on gaining long-term competitive advantages through innovation....

Innovation in the Book Market Retail. Preferences Among Romanian Readers

Published Online: Jul 12, 2022

Page range: 179 - 209

Received: Apr 12, 2022

Accepted: Jun 02, 2022

DOI: https://doi.org/10.2478/mdke-2022-0013

Keywords
book industry, book market retail, innovation, readers’, preferences, Romanian readers

© 2022 Adina Saniuta et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Innovation in the Book Market Retail. Preferences Among Romanian Readers

Published Online: Jul 12, 2022

Page range: 179 - 209

Received: Apr 12, 2022

Accepted: Jun 02, 2022

DOI: https://doi.org/10.2478/mdke-2022-0013

Keywordsbook industry, book market retail, innovation, readers’, preferences, Romanian readers

© 2022 Adina Saniuta et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
book industry, book market retail, innovation, readers’, preferences, Romanian readers