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LOGI – Scientific Journal on Transport and Logistics
Volume 13 (2022): Issue 1 (January 2022)
Open Access
Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic
Jana Černá
Jana Černá
,
Pavla Lejsková
Pavla Lejsková
,
Lenka Ližbetinová
Lenka Ližbetinová
and
Jana Galera Matúšová
Jana Galera Matúšová
| Nov 17, 2022
LOGI – Scientific Journal on Transport and Logistics
Volume 13 (2022): Issue 1 (January 2022)
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Published Online:
Nov 17, 2022
Page range:
186 - 197
Received:
Apr 04, 2022
Accepted:
Aug 17, 2022
DOI:
https://doi.org/10.2478/logi-2022-0017
Keywords
PESTLE
,
COVID-19
,
changes in mobility
,
tourism
,
macroeconomic environment
© 2022 Jana Černá et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Jana Černá
University of Ss. Cyril and Methodius in Trnava, Institute of Management
Trnava, Slovakia
Pavla Lejsková
University of Pardubice, Faculty of Transport Engineering, Department of Transport Management, Marketing and Logistics
Czech Republic
Lenka Ližbetinová
Institute of Technology and Business in České Budějovice. Faculty of Technology Department of Transport and Logistics
České Budějovice, Czech Republic
Jana Galera Matúšová
University of Ss Cyril and Methodius in Trnava, Department of Mass Media Communication
Trnava, Slovakia