<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Since the smartphone market is an oligopoly market structure, consumer purchase intention is usually driven by brand preference. This research analyses the customer-to-customer market of second-hand smartphones, pointing out how the brand factor affects the consumers’ purchasing behaviour. It is found that the recovery value and life cycle of Apple smartphones are higher and longer than those of other brands. Moreover, the recovery value of other brand smartphones is significantly driven by the debut date of the Apple smartphones, implicitly forming a consumption cycle. In addition, through machine learning models, the predictability for the recovery value is able to reach 93.55%.</p>
</abstract>

Since the smartphone market is an oligopoly market structure, consumer purchase intention is usually driven by brand preference. This research analyses the customer-to-customer market of second-hand smartphones, pointing out how the brand factor affects the consumers’ purchasing behaviour. It is found that the recovery value and life cycle of Apple smartphones are higher and longer than those of other brands. Moreover, the recovery value of other brand smartphones is significantly driven by the debut date of the Apple smartphones, implicitly forming a consumption cycle. In addition, through machine learning models, the predictability for the recovery value is able to reach 93.55%.

The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Journal of Social and Economic Statistics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market"}

Since the smartphone market is an oligopoly market structure, consumer purchase intention is usually driven by brand preference. This research analyses the...

The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Published Online: Dec 02, 2021

Page range: 30 - 42

DOI: https://doi.org/10.2478/jses-2021-0003

Keywords
Smartphone, Brand Value, Recovery Value, Consumer Purchase Intention

© 2021 Guan-Yuan Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Published Online: Dec 02, 2021

Page range: 30 - 42

DOI: https://doi.org/10.2478/jses-2021-0003

KeywordsSmartphone, Brand Value, Recovery Value, Consumer Purchase Intention

© 2021 Guan-Yuan Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Smartphone, Brand Value, Recovery Value, Consumer Purchase Intention