<abstract xmlns="http://www.w3.org/1999/xhtml">Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption.Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.</abstract>

Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption.Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

Motivations of Young Consumers to Participate to Collaborative Consumption

The Bucharest University of Economic Studies

Journal of Social and Economic Statistics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Motivations of Young Consumers to Participate to Collaborative Consumption"}

Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon....

Motivations of Young Consumers to Participate to Collaborative Consumption

Published Online: Dec 31, 2020

Page range: 43 - 55

DOI: https://doi.org/10.2478/jses-2020-0012

Keywords
Innovation Resistance, Collaborative Consumption, Confirmatory Factor Analysis, Structural Equation Modelling

© 2020 Andreea-Ionela Puiu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Motivations of Young Consumers to Participate to Collaborative Consumption

Published Online: Dec 31, 2020

Page range: 43 - 55

DOI: https://doi.org/10.2478/jses-2020-0012

KeywordsInnovation Resistance, Collaborative Consumption, Confirmatory Factor Analysis, Structural Equation Modelling

© 2020 Andreea-Ionela Puiu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Innovation Resistance, Collaborative Consumption, Confirmatory Factor Analysis, Structural Equation Modelling