1. bookVolume 9 (2020): Issue 2 (December 2020)
Journal Details
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Journal
eISSN
2285-388X
First Published
05 Dec 2019
Publication timeframe
1 time per year
Languages
English
access type Open Access

Motivations of Young Consumers to Participate to Collaborative Consumption

Published Online: 31 Dec 2020
Volume & Issue: Volume 9 (2020) - Issue 2 (December 2020)
Page range: 43 - 55
Journal Details
License
Format
Journal
eISSN
2285-388X
First Published
05 Dec 2019
Publication timeframe
1 time per year
Languages
English
Abstract

Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.

The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager’s attitudes and behavioural intentions regarding participation in collaborative consumption.

Regarding the methodology, the author’s performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer’s behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

Keywords

JEL Classification

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