Exploring the Role of Employer Branding in Promoting Diversity Management: A Study on IT Companies in Poland
Ewa Szkudlarek
Orcid profile 
Published Online: Sep 20, 2024
Page range: 97 - 114
DOI: https://doi.org/10.2478/joim-2024-0008
Keywords
© 2024 Ewa Szkudlarek, published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Objective
The main goal of this research paper is to investigate the role of employer branding in endorsing diversity management among IT companies in Poland.
Methodology
Using a combination of research methods such as a critical review of literature and secondary data analysis, the author investigated the interconnection between employer branding and its influence on policies and practices related to diversity management.
Findings
The research shows a strong link between employer branding and diversity and inclusion management. However, the study found that awareness and engagement level among employees from the Polish IT industry toward diversity management initiatives are relatively low.
Value Added
The research findings provide critical insight into the increasingly essential area of diversity management, underlining the strategic importance of an effective employer brand within the IT industry.
Recommendations
Research results suggest a need for improved communication strategies to help employees understand the importance and benefits of workplace diversity. When correctly implemented, employer branding can promote diversity and inclusion, contributing to the company’s overall success. Future research is suggested to further understand the relationship between employer branding and diversity management in various sectors and countries.